During its more than 60 year history, DECA has impacted the lives of over ten million students, educators, school administrators and business professionals since being founded in 1946. The strong connection that has developed between all these people and this great organization has reverberated into a brand that people recognize as a remarkable experience in the preparation of emerging leaders and entrepreneurs. All of DECA's programs and activities have constantly evolved due to the use of the latest technology and the application of cutting edge educational research. DECA's core focus has remained consistent throughout the years and is captured perfectly in their world famous mission statement.
"DECA prepares emerging leaders and entrepreneurs for careers in marketing, finance, hospitality and management in high schools and colleges around the globe."
DECA helps prepare students for college and their careers in the future by providing co-curricular programs that can be integrated into classroom instruction, applied learning in the context of business, connecting to business and the community and promoting competition. DECA teaches students to value competence, be innovative, have integrity, and understand the value of teamwork. Students are then able to utilize their DECA experience to become academically prepared, community oriented, professionally responsible and experienced leaders. Also, besides gaining an immense amount of knowledge about how the business world works, the experience of being in DECA with your friends, traveling around to different competitions and winning awards will leave a long lasting impression in your mind. Later on in life, those moments in DECA will become the source of great memories that you can look back on when you are finally ready to enter the world of business and become the successful business person you aspired to be from the very first day you joined DECA.